Starbucks Opens State-of-the-Art Premium Reserve Roastery in Shanghai The 30,000-square-foot Starbucks Roastery, the first of its kind in Asia, introduces visitors to a fully immersive coffee wonderland. STARBUCKS ROASTING COFFEE IN CHINA IN NEW AGREEMENT. Just two days ago, Starbucks announced a strategic partnership with Sequoia Capital China to help fund the company’s continued growth there. Guatemalan coffee ready to be sampled at Ocean Grounds Coffee in Shanghai. The Shanghai Roastery includes a Teavana bar and features an on-site bakery. What should visitors expect? And, most personal for Schultz, Starbucks has announced plans to open a flagship in Milan, where he discovered premium coffee culture for himself on a visit in 1983. Starbucks has announced plans to invest $130 million for a production facility in China called the Coffee Innovation Park.. Ad Choices, How Starbucks Is Using Design to Sell Coffee, As Starbucks opens its largest location ever—in Shanghai—AD PRO catches up with the woman behind the brand's iconic look. © 2020 Benzinga.com. Just two days ago, Starbucks announced a strategic partnership with Sequoia Capital China to help fund the company’s continued growth there. Here, we covered the kettle in handmade copper panels carved with 60 or 70 different Chinese characters for words like “French press” and “Arabica” as a conversation starter. Claim: Starbucks is opening a coffee bean roasting facility in China. Starbucks Corporation (NASDAQ: SBUX) on Friday announced it will invest $130 million in its new China roastery. Starbucks executive chair Howard Schultz well deserves his reputation for big thinking, and it doesn’t get bigger than building the most enormous Starbucks to date. Starbucks press photo by Joshua Trujillo. It was an opportunity for local craftsmen to be part of the journey. By creating an account, you agree to theTerms of Service and acknowledge our Privacy Policy. We sandblasted the plastic to look soft, like a Chinese clay teapot, and chose the translucent green color for the same reason. The plant is part of Starbucks new coffee innovation park slated to open in 2022 in the city of Kunshan, an hour from Shanghai, it said in a statement. The new CIP, wholly-owned and operated by Starbucks, will source coffees from China and around the world directly from origin for processing, roasting, packaging and distribution, for the first time in China. You’ll never see purple because there’s nothing purple in our palette that we get inspiration from. To revisit this article, visit My Profile, then View saved stories. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Executive chairman of Starbucks, Howard Schultz, at the new Starbucks Reserve Roastery in Shanghai. Coffee can be bold and loud, but this shape is beautiful and feminine like tea. The new roasting facility, announced in March and expected to be completed by 2022, will cover coffee bean imports and exports, roasting, packaging, storage, logistics, distribution and training for coffee roasting. A daily collection of all things fintech, interesting developments and market updates. This would also be the coffee maker's first manufacturing plant in Asia. Located in the city of Kunshan, an hour from Shanghai, the park will source coffees from China and around the world directly from origin for processing, roasting, packaging and distribution, for the first time in the market. Starbucks will invest 900 million yuan ($130 million) to build the first phase of a coffee complex in the Chinese city of Kunshan, near the commercial hub of Shanghai, with completion targeted for 2022, it said on Friday. It is Starbucks' largest investment in a production facility outside the United Starbucks will build an industrial park for coffee roasting, smart warehousing and logistics close to Shanghai in Kunshan, eastern Jiangsu Province, the Seattle-based company said. Starbucks has six roasting plants worldwide. Construction of the CIP will begin later this year in the city of Kunshan, an hour from Shanghai. LM: _ The 52-foot Teavana bar represents the first time we are bringing tea into a roastery. Starbucks is investing approximately $130 million in China to open a roasting facility in 2022, as part of its new Coffee Innovation Park (CIP). Starbucks currently has more than 3,000 stores in China, with 600 in Shanghai alone. Benzinga does not provide investment advice. A large wall display of illustrated coffee cards, each with a small-batch roasting recipe on the back, makes an Instagram-ready selfie backdrop near one entrance. The carved wooden stool receives you and makes you feel comfortable. Claim: Starbucks is opening a coffee bean roasting facility in China. Don't have a Benzinga account? Liz Muller: This is the top end of our luxury experience, an innovation lab for elements that can trickle down to the rest of our brand. Starbucks (NASDAQ:SBUX) plans to open its largest-ever coffee roasting facility in 2022. Everything you need to know about the market - quick & easy. Each location will be a rich and upscale stage—we even had a couple get married in the first one, which opened in 2014, in Seattle. China’s Relationship With Coffee. AD PRO: This is the second outing for the Starbucks Reserve Roastery concept. US coffee house Starbucks has begun work this week on a $170m first phase of its “Coffee Innovation Park” in the Chinese city of Kunshan, in the western outskirts of Shanghai. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. Starbucks is opening one store in China every 15 hours, the company's China CEO, Belinda Wong, told "Squawk Box.". The project, which will be located in China, will cost approximately $130 million. Create one. Softly rounded edges and Star R branding distinguish the furniture collaboration between Starbucks senior vice president Liz Muller and independent Danish designers OEO Studio. Starbucks has announced plans to invest $130 million for a production facility in China called the Coffee Innovation Park. Starbucks to invest $130 million for roasting plant in China's Kunshan ... People having a break outside and inside the Starbucks Coffee located in Shanghai Yuyuan Old Street. 12:42 PM. It would be Starbucks’ first large-scale production roastery in what is now the company’s second largest retail market, China, where the company plans to have 6,000 stores by 2022. Through the partnership with Sequoia Capital China, Starbucks will explore opportunities to embed digital technologies across all dimensions of its retail business to harness the power of data-driven analytics, modelling and decision making. Starbucks has also recently announced a $130 million investment in a new China roasting plant. Basically, it’s a roasting plant with a coffee club attached to it. Architectural Digest may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com. Prince Harry and Duchess Meghan set for Spotify deal. The country produced an estimated 2.8 million tons of tea in 2018, and currently accounts for almost 40% of the world’s total tea consumption. Starbucks to invest $130 million for roasting plant in China's Kunshan 13/03/2020. And it weighs 40 tons. To flesh out the Shanghai concept, which includes a bakery and Teavana bar, he turned to Liz Muller. Starbucks executive chair Howard Schultz and SVP Creative, Global Design, and Innovation Liz Muller in the new Starbucks Roastery in Shanghai on Sunday, December 3, 2017. The wave shape was inspired by our “roasting curves,” which is our name for the recipes we use for roasting small-batch coffee. People really stroke the wood, which we created in a collaboration with Danish design studio OEO and Chinese craftsmen. There are also long chaise lounges, benches, and coffee tables—all branded Star R. We don’t sell them yet, but I think we should! The project is reported to be Starbucks’ largest production facility investment outside the United States and the first-ever in Asia. Starbucks' only other roasting facility outside of the U.S. is located in Amsterdam, and serves the European Union market. Currently, Starbucks operates six other roasting plants… The project, which will be located in China, will cost approximately $130 million. The complex will encompass 80,000 square feet of space and include high-tech warehouses and a coffee roasting facility, reports indicate.The pandemic, originating in China, forced about 80% of Starbucks’ 4,300 stores to close in early February. The facility is Starbucks' largest manufacturing investment outside of the United States and its first in Asia. Starbucks noted it's the largest investment the company has ever made in a production facility outside of the United States. Starbucks kicked off construction for its China Coffee Innovation Park on Nov 16, 2020 in Kunshan, East China’s Jiangsu province. Starbucks is investing $130 million to construct its first coffee roasting facility in China, an indication business is beginning to pick up following the outbreak of the COVI-19 coronavirus pandemic there, according to a Bloomberg News report. Posted-In: China Kunshan RoasteryNews Restaurants Global General, Thank you for subscribing! Xiamen-based Luckin operated more outlets in China than Starbucks at the end of 2019, and has continued to expand aggressively, even as both companies reel from the impact of the novel coronavirus (COVID-19) outbreak in the country. The copper has a beautiful, authentic glow like the flame of the roaster. SHANGHAI, People’s Republic of China — Starbucks is joining forces with plant-based innovators in China, Beyond Meat and Oatly, to continue its strategic focus on expanding plant … STARBUCKS ROASTING COFFEE IN CHINA IN NEW AGREEMENT. People want places where they can get inspired and get comfortable. Starbucks will invest 900 million yuan ($130 million) to build the first phase of a coffee complex in the Chinese city of Kunshan, near the commercial hub of Shanghai, with … China will become a key link in its global network after the park's new roastery is up and running. The coffee club's ergonomic walnut lounge chairs have copper arms wrapped in hand-stitched leather. Located in the city of Kunshan, an hour from Shanghai, it will source coffees from China and around the world directly from origin for processing, roasting, packaging and distribution, for the first time in China. Shanghai, China – April 21, 2020— Today, Starbucks joined forces in China with plant-based innovators, Beyond Meat, Inc. and Oatly, to launch a new ‘Starbucks GOOD GOOD’ movement in its stores, inspiring Chinese customers to explore new lifestyles that are good for the planet. Starbucks Corporation (NASDAQ: SBUX) on Friday announced it will invest $130 million in its new China roastery.. What Happened. LM: No, every new Roastery will respect the local culture and never be repeated. (Joshua Trujillo, Starbucks). The site will cover a total of 80,000 square meters. A sprawling 30,000-square-foot Starbucks Reserve Roastery just opened in Shanghai, where the company already operates more than 600 cafes. AD PRO: Still, it seems like you sought a Starbucks vibe? Starbucks is preparing to open at least 500 new stores in China this fiscal year -- that's more than 80% of its original plan. As the coffee giant's senior vice president of creative global design, she is currently at work conceiving similarly attention-grabbing locations: in Chicago’s iconic Crate and Barrel building; in a new freestanding Tokyo building by cult architect Kengo Kuma; on a prime New York site across from Chelsea Market. LM: All the furniture is uniquely designed, and we call it our New Eames line. BEIJING (Reuters) - Starbucks will invest 900 million yuan ($130 million) to build the first phase of a coffee complex in the Chinese city of Kunshan, near the commercial hub of Shanghai, with completion targeted for 2022, it said on Friday.It is Starbucks’ largest investment in a production facility outside the United States and the Get pre-market outlook, mid-day update and after-market roundup emails in your inbox. China is a key market for the Seattle-based coffee chain, where it faces intense competition from local companies including Luckin Coffee (NASDAQ: LK). It would be Starbucks’ first large-scale production roastery in what is now the company’s second largest retail market, China, where the company plans to have 6,000 stores by 2022. "The investment highlights [Starbucks'] ambition to further globalize its roasting network and reinforces [its] strategic focus on the U.S. and China as its two lead growth markets," the company said in a statement. But the large “kettle” will be an icon in each one we build. The woods are warm and walnut, and lighting is the white of the milk froth. Starbucks is investing approximately $130 million in China to open a roasting facility in 2022, as part of its new Coffee Innovation Park (CIP). "When people open the doors, their eyes will light up like it’s Christmas,” Schultz told AD PRO. The coffee chain company expects the Kunshan Roastery, near Shanghai, to be completed by 2022. AD PRO: Is the goal to develop a prototype? Starbucks has also recently announced a $130 million investment in a new China roasting plant. You Too Can Hit The Pasture Pool With Famous Athletes In This Ch... Privacy Policy / Do Not Sell My Personal Data. Credit: Ocean Grounds Coffee Why Is Consumption Increasing? In the period, Starbucks opened 480 stores worldwide, 259 of which were in China. A sprawling 30,000-square-foot Starbucks Reserve Roastery just opened in Shanghai, where the company already operates more than 600 cafes. It opens to the public on Dec. 6. "When people open … Starbucks (NASDAQ:SBUX) says it's on the road to recovery in China after the coronavirus outbreak led to a 50% drop in same-store sales in the second quarter of fiscal 2020. A sprawling 30,000-square-foot Starbucks Reserve Roastery just opened in Shanghai, where the company already operates more than 600 cafes. Up until the 1980s, coffee was treated like an expensive gift, rather than something to be enjoyed. Starbucks will invest 900 million yuan ($130 million) to build the first phase of a coffee complex in the Chinese city of Kunshan, near the commercial hub of Shanghai… All rights reserved. Starbucks Corporation (NASDAQ: SBUX) on Friday announced it will invest $130 million in its new China roastery.. What Happened. Starbucks stock closed 9.08% lower at $62.10 per share on Thursday. March 15, 2020. Starbucks has announced it will invest $130m to open a state-of-the-art roasting facility in China. Starbucks to invest $130 million for roasting plant in China's Kunshan Starbucks will invest 900 million yuan ($130 million) to build the first phase of a coffee complex in the Chinese city of Kunshan, near the commercial hub of Shanghai, with completion targeted for 2022, it said on Friday. Shanghai – April 27, 2020 – Today, Starbucks announced a strategic partnership with leading investment firm, Sequoia Capital China to tap into China’s growing technology landsca... Starbucks Inspires ‘GOOD GOOD’ Lifestyles Towards a Better Planet - Partners with Beyond Meat, Inc. to launch plant-based … Starbucks (NASDAQ:SBUX) plans to open its largest-ever coffee roasting facility in 2022. Starbucks will invest 900 million yuan ($130 million) to build the first phase of a coffee complex in the Chinese city of Kunshan, near the commercial hub of Shanghai, with … Starbucks Builds Roasting Plant in China. The Kunshan plant will become its biggest outside the US, with an annual capacity of more than 60,000 tons. AD PRO: Did you take any big design risks here? Starbucks has six roasting plants worldwide. Howard Schultz, executive chairman of Starbucks, shown at the new Starbucks Reserve Roastery in Shanghai. All rights reserved. Scheduled for completion 2022, the facility in Kunshan, an hour from Shanghai, will form part of US coffee giant’s Coffee Innovation Park (CIP) development – a vast roasting plant, warehouse and distribution complex representing Starbucks’ largest manufacturing investment outside the US. Shares traded 7% higher at time of publication Friday morning. The ceiling canopy’s 10,500 hexagonal tiles are aluminum sheeting veneered with wood by hand. Fresh tea leaves are harvested and collected in a basket. The facility will serve as a key node in Starbucks global roasting network, further deepening Starbucks commitment to elevate specialty coffee in the Chinese market. Starbucks will invest 900 million yuan ($130 million) to build the first phase of a coffee complex in the Chinese city of Kunshan, near the commercial hub of Shanghai… There’s nothing fake, because coffee is real. AD PRO caught up with Muller in China, as she prepared for the December 6 opening. “The Roastery is a theater to elevate the coffee experience, where the average person spends 40 minutes because they don’t want to leave.”. It is Starbucks' largest investment in a production facility outside the United Starbucks is planning to invest $130 million to start a coffee complex, known as the Coffee Innovation Park (CIP), in Kunshan, just outside of Shanghai. To revisit this article, select My⁠ ⁠Account, then View saved stories. The virus outbreak brought most of … Five are in the US; the other is in the Netherlands. Workers process coffee in the shadow of an enormous 40-ton kettle clad in carved copper panels, where beans rest after roasting. It signed a deal with the Kunshan Economic and Technological Development Zone today. Starbucks has announced plans to invest $130 million for a production facility in China called the Coffee Innovation Park.. 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